PRAGMATIC IDEALISM

We live in a crazy world where the tragic consequences of overeating and starvation live side by side. The reasons are complex. We don’t pretend to know all the answers. So...

We challenge the existing food systems. We speak to food industry power, old and new - but that's not all we do. We foster supporting sustainability and social responsibility as fundamental values - important to customers everywhere.





100% Independent

Our actions can inspire change to make a better world.

We promote evidence-based, healthy diet literacy and nutrition democracy to empower people - not by dismissing old habits but by encouraging new ones - through open collaboration with community, industry and academia.